The HOTH • 16th June 2021

CASE STUDY: Local Business Explodes Traffic From 400 to 45,000 Monthly Visitors

In this case study, we’ll take you step-by-step on how we helped a Midwest-based pool and spa company increase its website traffic from 400 to 45,000 visitors per month.

The HOTH • 17th May 2021

CASE STUDY: Fitness E-Commerce Store Earns 5405.85% ROAS

In this HOTH PPC case study we’re going to show how we helped a fitness online retailer to optimize their Google Shopping Campaign and score a 5405.85% return on ad spend (ROAS) in only two months!

The HOTH • 6th May 2021

GHOSTWRITING: 7 Facebook Ad Mistakes You Can't Afford To Make

In this article, we’re going to uncover the 7 mistakes that many businesses make when using Facebook ads. Most of the time they simply click the “next” button during set-up or miss an important detail that could make a big difference in their campaign.

The HOTH Case Study • 12th April 2021

CASE STUDY: How We Grew A Law Firm’s Backlinks by 800%

Backlinks are the heart of SEO but they are often difficult to get. In this case study, we’re going to explain how we helped a law firm to increase its referring domains from 45 to 500.

The HOTH • 4th February 2021

GHOSTWRITING: SEO vs. PPC - Which Is Right For You?

The SEO vs PPC debate is one of the most common questions we get here at The HOTH. In today’s article, we’re going to break down what you need to know to make your decision. We’ll walk through the pros & cons of both and give some advice on how you should think about it.

The HOTH • 6th January 2021

GHOSTWRITING: Anatomy of a Great About Us Page

Potential customers spend hours researching products, reading reviews, and comparing your prices to competitors, but it’s trust in your brand that pushes them over the edge to make a purchase. In this blog, we’ll show you the importance of having a good About Us page and provide a step-by-step guide on how to create your own.

The HOTH • 15th October 2020

WEB COPY: Generate Leads With PPC Advertising

An SEO/PPC solutions page for contractors looking to expand their online presence.

Blog • 23rd September 2020

10 Tips for Planning the Ultimate Family Camping Trip

Camping is now more popular than ever—due in large part to social distancing guidelines—but if not planned correctly a trip outside can be stressful. Are you planning a family camping trip soon? We've compiled these top 10 tips for planning a camping trip for the family.

The HOTH • 16th September 2020

WEB COPY: Fully Managed Franchise Marketing Services

An SEO/PPC solutions page listing digital marketing services for franchise companies.

Blog • 9th September 2020

What Are the Best Apps for Managing a Kid's Phone?

Most parents didn't have to worry about these threats when they were children but the world and technology have changed rapidly. Teens now have incredible access to find anything online in seconds. Are you looking for recommendations on apps to monitor your kid's phone?

Blog • 6th September 2020

7 Features of a Successful TikTok Advertising Campaign

With over 800 million users and growing, TikTok was the most downloaded app of 2019. The platform now offers paid media options and TikTok advertisers are getting huge results. Keep reading to learn seven features of the app that can help you optimize a campaign.

The HOTH • 10th August 2020

WEB COPY: Rank At The Top Of Google

An SEO/PPC solutions page for law firms looking to improve their SEO.

Blog • 17th August 2020

School's In Session: 5 remote Learning Resources You Need to Start the School Year Strong

Most classrooms are going virtual this fall but don't be nervous. Remote learning sounds scary but the fact is there are so many learning resources to help you succeed.

Blog • 15th July 2020

How to Measure ROI On Your Paid Social Media Marketing Strategy

Are you a business looking to increase your presence on social media or revamp your existing accounts? You need to create a social media marketing plan that includes advertising and measures your return on investment (ROI). If you aren't getting any ROI from your marketing, why keep doing it?

Blog • 9th July 2020

Hemp Oil vs CBD Oil: What's the Difference?

Do you want to buy a cannabis product for your pet but need help understanding the difference between CBD and Hemp? There's a lot of misinformation about these two oils. If you don't pay close enough attention, you may be wasting your money on something that isn't working.

Blog • 3rd July 2020

How to Have the Ultimate Southeast Asia Vacation

Travelers to Southeast Asia can enjoy culture, tropical weather, and ancient history all in one. South Asia countries are cheaper to visit and offer tourists so many luxury options for food and fun. Are you planning a Southeast Asia vacation and need some recommendations for where to go?

Blog • 26th June 2020

A Beginner's Guide to CBD for Injury Recovery: Everything to Know

You've probably heard about CBD being used to treat anxiety or cancer-related symptoms, but did you know it can also help with pain? A 2019 Gallup survey found that 1 in 7 adults are now taking CBD as a natural remedy for various conditions. For them, CBD is a natural way to reduce inflammation in the body without the psychoactive effects of medical marijuana.

Blog • 24th June 2020

Edible Dosing 101: 7 Tips for First Time Users

Edibles are a perfect option for first-timers who want to experience the effects of cannabis without smoking. Who wouldn't want to get high by eating brownies, cookies, or candies? Taking edibles often results in a more intense high, therefore first-timers should pay close attention to how much they take.

Blog • 22nd June 2020

What the Best Instagram Videos Can Teach Marketers

With over one billion monthly users and half of them under 30, Instagram is a hot spot for marketers to reach a younger and more active audience. By developing brand loyalty early on, businesses can secure a steady customer base going into the future. Videos are now the best way to engage audiences on Instagram and there is a lot to be learned by watching some of the best Instagram videos.

Blog • 20th June 2020

Complete Cruise Packing List for First Time Cruisers

Making a cruise packing list ahead of time will make your trip easier and ensure you don’t forget anything. This article will provide tips for packing for a cruise. Below we have listed seven must-haves. Some are obvious but others are game-changers you wouldn't have considered.